In this project, I handled the entire process, from the initial research and product concept to the 3D modeling and animation. Toki is a timer designed to improve the way we work every day. The name comes from Japanese and means “time,” reflecting the core idea behind the project. The goal was to create a character without losing any of the product's core features. This allowed us to produce a commercial focused entirely on Toki, maintaining a communication style that is always consistent with its friendly vibe.